Freddy’s Frozen Custard & Steakburgers Expands Menu with Fan Favorites and New Signature Treats
WICHITA, Kan., May 28, 2025 — Freddy’s Frozen Custard & Steakburgers has unveiled a major menu expansion that introduces ten new and returning items to its permanent lineup. The announcement marks a pivotal move for the Wichita-based fast-casual brand, which now operates over 550 locations in 36 states. Driven by overwhelming customer demand and positive franchisee feedback, Freddy’s decision underscores its ongoing commitment to guest satisfaction and innovation in the highly competitive fast-casual restaurant space.
The latest menu expansion includes the debut of four entirely new frozen custard creations, each crafted to appeal to a variety of dessert preferences. Among them is the Cold Brew Caramel Crunch, a rich blend of vanilla custard, cold brew coffee, chopped Heath® toffee bar, and caramel sauce, topped with whipped cream. This treat is available as either a shake or concrete. Another new indulgence, the Reese’s® Royale, layers vanilla custard with Reese’s® Peanut Butter Cups and Reese’s® peanut butter sauce, finished with whipped cream and a cherry.
For those craving chocolate and cookies, Freddy’s now offers the OREO® Double Trouble, a dessert that doubles down on crushed OREO® cookies both mixed in and sprinkled on top of a whipped cream-topped vanilla custard base. The final new dessert, Strawberry Dreamcake, features a combination of vanilla custard, diced strawberries, cinnamon streusel, and New York-style cheesecake, topped with whipped cream and a final touch of crunchy streusel.
These frozen custard additions join a growing list of Freddy’s menu innovations designed to elevate the guest experience. Equally notable in this rollout is the permanent return of several limited-time fan favorites, which had garnered significant praise during their previous availability. Most prominent among these are the Grilled Cheese Steakburger and Prime Rib Steakburger, two sandwiches that generated record-breaking sales during their promotional runs and sparked thousands of online requests for a comeback.
The Grilled Cheese Steakburger is a hearty combination of two steakburger patties, two slices each of American and Swiss cheese, crispy bacon, and savory tomato spread layered between buttery slices of Texas toast. The Prime Rib Steakburger features thinly sliced prime rib atop two steakburger patties, with Swiss cheese, grilled onions, sautéed portobello mushrooms, and garlic aioli on a toasted bun — a build designed to evoke classic steakhouse flavors in a casual format.
“Our guests were loud and clear about what they wanted back on the menu,” said Erin Walter, Chief Marketing Officer at Freddy’s. “We listened, and we responded by making these items permanent. This not only gives our guests more of what they love, but it also supports our franchisees by increasing customer loyalty and average check sizes.”
Freddy’s has also added two new permanent side options: Tots and Kettle Chips. The crispy, golden tots come pre-seasoned with Freddy’s Fry Seasoning and are available in three sizes — kids, regular, and large. The kettle-cooked potato chips offer a crunchy, seasoned alternative to traditional fries, providing more variety to accompany Freddy’s classic steakburgers and hot dogs.
Returning to the dessert menu are three beloved frozen custard-based drinks that fans will recognize from past limited-time runs. The Lemon Cream Frost blends all-natural lemonade with vanilla frozen custard, topped with whipped cream, offering a refreshing citrus option. The Orange Cream Frost is a nostalgic mix of vanilla custard, lemonade, and orange cream powder, also topped with whipped cream. Meanwhile, the Peanut Butter Bananza (formerly known as the PBC&B) returns with its decadent mix of vanilla custard, Reese’s® Peanut Butter Cups, and banana slices, all finished with whipped cream and a cherry.
Freddy’s leadership team believes these additions play a critical role in reinforcing the brand’s competitive edge. “Our approach to menu innovation is deliberate and data-driven,” said Chris Dull, CEO of Freddy’s. “When we see strong guest response, we act quickly to capitalize on that momentum. Expanding our core menu allows us to deliver a more satisfying and consistent guest experience while giving our franchisees a greater opportunity to succeed.”
Dull emphasized that the timing of this expansion aligns with Freddy’s broader growth strategy. With the brand adding new locations across multiple states and exploring untapped markets, menu variety becomes a key tool in attracting and retaining customers. According to internal research, permanent menu items that began as limited-time offerings have consistently outperformed expectations in terms of traffic generation and transaction size.
The expanded menu is also expected to support Freddy’s continued rise in national brand rankings. The company was recently named #23 on Fast Casual’s Top 100 Movers + Shakers, #67 on Entrepreneur’s Franchise 500, and #36 on Yelp’s 50 Most Loved Brands. These accolades reflect Freddy’s emphasis on operational consistency, quality ingredients, and genuine hospitality — values the brand refers to collectively as “The Freddy’s Way.”
Founded in 2002 in Wichita, Kansas, Freddy’s has grown into one of the nation’s most recognized fast-casual concepts, offering a signature mix of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries, and freshly churned frozen custard. The company remains committed to expanding its footprint across the United States and is currently seeking franchise partners in various markets.
“We’re proud of the growth we’ve achieved,” said Walter. “And with this menu expansion, we’re giving our guests and franchisees even more reasons to choose Freddy’s.”
For more information about Freddy’s full menu and locations, visit www.freddymenus.com.
